Last month WestJet had a contest for it's Twitter followers. This is a prime example of how Social Media can work for your company.
The rules were as follows: Watch the #WestJetChannel (channel 206 on Rogers) and pay attention when they mention a beach. You then follow @WestJet on Twitter, tweet the beach location they named, include the hashtag #TweetTheBeach and your automatically entered to win airfare for two from your closest airport to anywhere WestJet flies. It's that simple. The cost to WestJet is minimal and yet the traffic that this contest created is astronomical. WestJet has now increased their followers a hundred fold. Any new tweets will now been seen by every new follower. If 10% of those tweets get retweeted you can see where this is going. Voilà, Social Media at its finest. It's just too bad the contest has ended! :(
Do you know how to navigate and use Social Media properly?
Do you know how to navigate and use Social Media properly?
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